NOC:Innovation in Marketing and Marketing of Innovation

Lecture 1 - Introduction

Lecture 2 - Innovation

Lecture 3 - Innovations in Marketing and Marketing of Innovations

Lecture 4 - Innovations in Marketing

Lecture 5 - Need for Innovations in Marketing - 1

Lecture 6 - Need for Innovations in Marketing - 2

Lecture 7 - Change in Consumer Behaviour - 1

Lecture 8 - Change in Consumer Behaviour - 2

Lecture 9 - Innovative Perspectives about 4P’s for Innovation

Lecture 10 - Innovator's Dilemma

Lecture 11 - Go-To-Market Strategy

Lecture 12 - Targeting - Evolutionary Perspective

Lecture 13 - Innovations in Targeting and Positioning

Lecture 14 - Changing Concepts in Marketing of Products and Services

Lecture 15 - Changing Concepts of Marketing and Innovations in Service Marketing

Lecture 16 - Countering Commoditization: An Innovative Perspective

Lecture 17 - Innovations and Branding

Lecture 18 - Innovation in Pricing and Factors Affecting Pricing Innovations

Lecture 19 - Innovation in Pricing

Lecture 20 - Innovation in Pricing Strategies - 1

Lecture 21 - Innovation in Pricing Strategies - 2

Lecture 22 - Innovation in Distribution Channels

Lecture 23 - Innovation in Channel Management

Lecture 24 - Innovation in Retailing - 1

Lecture 25 - Innovation in Retailing - 2

Lecture 26 - Influence of distribution innovation on Marketing Mix

Lecture 27 - Innovation in Marketing Communication - 1

Lecture 28 - Innovation in Marketing Communication - 2

Lecture 29 - Innovation in Marketing Communication - 3

Lecture 30 - Innovative Marketing Communications: Direct Marketing

Lecture 31 - Innovative Marketing Communications: Sales Promotion and Public Relations

Lecture 32 - Innovative Marketing Communications: Advertising - Print, Radio and Television

Lecture 33 - Innovative Marketing Communications: Digital and Social Media Marketing

Lecture 34 - Influence of Innovation in Marketing Communications on the Marketing Mix

Lecture 35 - Co-Creation of Value and Value Co-Creation

Lecture 36 - Innovation and Value Chains - 1

Lecture 37 - Innovation and Value Chains - 2

Lecture 38 - Beyond Business

Lecture 39 - What is Marketing of Innovation? - Part 1

Lecture 40 - What is Marketing of Innovation? - Part 2

Lecture 41 - What is Marketing of Innovation? - Part 3

Lecture 42 - Marketing of Innovation - new products/new usage/ new services/ new perspective?

Lecture 43 - Marketing Research on Marketing of Innovation - Part 1

Lecture 44 - Marketing Research on Marketing of Innovation - Part 2

Lecture 45 - Marketing of Innovation - A fundamental change of thought process

Lecture 46 - Introduction to Innovation

Lecture 47 - Sources and Principles of Innovation

Lecture 48 - Strategy and Innovation

Lecture 49 - Connecting Innovation to Strategy

Lecture 50 - Understanding Consumers

Lecture 51 - Consumer Behavior and Innovations

Lecture 52 - Product Life Cycle in case of Innovations; Is it different?

Lecture 53 - Branding of Innovation

Lecture 54 - Marketing of Innovation in Service Industry - Part 1

Lecture 55 - Marketing of Innovation in Service Industry - Part 2

Lecture 56 - Positioning of Innovation

Lecture 57 - New Product Development

Lecture 58 - Monetizing and Delivering Innovation

Lecture 59 - What if it did not happen?

Lecture 60 - Conclusion