Lecture 1 - Understanding the basics of AI in Marketing - I
Lecture 2 - Understanding the basics of AI in Marketing - II
Lecture 3 - Understanding the basics of AI in Marketing - III
Lecture 4 - Introduction to AI Algorithms
Lecture 5 - Designs of AI, Transition process and AI matrix
Lecture 6 - Customer value and Role of AI in Value Delivery Process
Lecture 7 - Transforming Marketing Strategy using AI - I
Lecture 8 - Transforming Marketing Strategy using AI - II
Lecture 9 - Transforming Marketing Strategy using AI - III
Lecture 10 - Transforming Marketing Strategy using AI - IV
Lecture 11 - Transforming Marketing Strategy using AI - V
Lecture 12 - Using AI for STP
Lecture 13 - Application of AI in Marketing Mix - I
Lecture 14 - Application of AI in Marketing Mix - II
Lecture 15 - Marketing Information Systems and its Components
Lecture 16 - What is Marketing Research - I
Lecture 17 - What is Marketing Research - II
Lecture 18 - Individual Dynamics and its influence on Consumer Behaviour
Lecture 19 - Consumer Buying Decision Process
Lecture 20 - Understanding Customer Journey - I
Lecture 21 - Understanding Customer Journey - II
Lecture 22 - Customer Experience: Meaning and Characteristics
Lecture 23 - Personalization: Going Beyond Segmentation - I
Lecture 24 - Personalization: Going Beyond Segmentation - II
Lecture 25 - Avatar marketing
Lecture 26 - Standardization, Personalization and Relationalization of Brands using AI
Lecture 27 - Understanding Networks and Brand Network Effect
Lecture 28 - Understanding the Use of AI for Addressing Competition
Lecture 29 - AI and Brand Equity
Lecture 30 - AI and New Brand Realities - I
Lecture 31 - AI and New Brand Realities - II
Lecture 32 - AI for Value Creation and Product Development
Lecture 33 - Personalization and hyper-personalization Using AI - I
Lecture 34 - Personalization and hyper-personalization Using AI - II
Lecture 35 - Personalization and hyper-personalization Using AI - III
Lecture 36 - Personalization and hyper-personalization Using AI - IV
Lecture 37 - Personalization and hyper-personalization Using AI - V
Lecture 38 - Implementation of AI by Product Managers
Lecture 39 - AI in Service
Lecture 40 - Pricing Strategies Using AI - I
Lecture 41 - Pricing Strategies Using AI - II
Lecture 42 - Pricing Strategies Using AI - III
Lecture 43 - Pricing Strategies Using AI - IV
Lecture 44 - Role of AI in Advertising - I
Lecture 45 - Role of AI in Advertising - II
Lecture 46 - AI in Sales promotion and Direct Marketing
Lecture 47 - AI in PR and Publicity and Social Media Marketing - I
Lecture 48 - AI in PR and Publicity and Social Media Marketing - II
Lecture 49 - Personal Selling using AI
Lecture 50 - Sales management using AI
Lecture 51 - AI and Marketing Channel Management
Lecture 52 - Omnichannel Marketing and Retailing
Lecture 53 - Changing face of Retailing in the age of AI
Lecture 54 - AI in Logistics Management - I
Lecture 55 - AI in Logistics Management - II
Lecture 56 - Navigating Ethical Challenges in AI - I
Lecture 57 - Navigating Ethical Challenges in AI - II
Lecture 58 - Navigating Ethical Challenges in AI - III
Lecture 59 - Navigating Ethical Challenges in AI - IV
Lecture 60 - AI and Sustainability
