Lecture 1 - Introduction to Integrated Marketing Communication (IMC) Lecture 2 - Defining Marketing Communication, Marketing and IMC Lecture 3 - Relationship with Marketing and IMC Lecture 4 - Effective Marketing Communication Lecture 5 - Emerging trends in IMC - Part I Lecture 6 - Emerging Trends in IMC - Part II Lecture 7 - Design Thinking in IMC - Part I Lecture 8 - Design Thinking in IMC - Part II Lecture 9 - Effectiveness of Communication - Part I Lecture 10 - Effectiveness of Communication - Part II Lecture 11 - Communication Process and Reflexivity in IMC Lecture 12 - Role of Consumer Behaviour in IMC Lecture 13 - Consumer Decision Making Process - Part I Lecture 14 - Consumer Decision Making Process - Part II Lecture 15 - Relationship Between Consumer Behaviour and IMC Lecture 16 - Role of Persuasion in IMC Lecture 17 - Objectives and Budgeting Lecture 18 - IMC as a Strategic Tool - Part I Lecture 19 - IMC as a Strategic Tool - Part II Lecture 20 - IMC and Branding Lecture 21 - History of Advertising Lecture 22 - History of Advertising Indian Perspective Lecture 23 - Contribution of IMC in Brand Attitude Lecture 24 - Advertising Agencies Lecture 25 - Association of Research with IMC Lecture 26 - Advertising Research Methods Lecture 27 - IMC Planning - Part I Lecture 28 - IMC Planning - Part II Lecture 29 - IMC Planning - Part III Lecture 30 - Case Studies Lecture 31 - Advertising and Marketing Mix Lecture 32 - Advertising and Support Media Lecture 33 - Media Planning - Part I Lecture 34 - Media Planning - Part II Lecture 35 - Introduction to Creativity Lecture 36 - Creativity Elements - Part I Lecture 37 - Creativity Elements - Part II Lecture 38 - Creative Execution in Advertising - Part I Lecture 39 - Creative Execution in Advertising - Part II Lecture 40 - Creative Execution in Print Advertising Lecture 41 - Sales Promotion - Part I Lecture 42 - Sales Promotion - Part II Lecture 43 - Sales Promotion - Part III Lecture 44 - Personal Selling - Part I Lecture 45 - Personal Selling - Part II Lecture 46 - Direct Marketing - Part I Lecture 47 - Direct Marketing - Part II Lecture 48 - Cause-Related Marketing Lecture 49 - Public Relations Lecture 50 - Word-of-Mouth and Corporate Advertising Lecture 51 - Digital Advertising Lecture 52 - Search Engine Optimization (SEO) Lecture 53 - Social Media Advertising - Part I Lecture 54 - Social Media Advertising - Part II Lecture 55 - Social Media Advertising - Part III Lecture 56 - Content Marketing Lecture 57 - Ethics and Marketing Communications Lecture 58 - Measuring Effectiveness of IMC - Part I Lecture 59 - Measuring Effectiveness of IMC - Part II Lecture 60 - Conclusion