NOC:Introduction to Marketing Essentials

Lecture 1 - Creating Customer Relationships and Value through Marketing - 1

Lecture 2 - Creating Customer Relationships and Value through Marketing - 2

Lecture 3 - The new realities of marketing

Lecture 4 - Developing Successful Marketing and Organizational Strategies - 1

Lecture 5 - Developing Successful Marketing and Organizational Strategies - 2

Lecture 6 - Organizing and managing marketing department

Lecture 7 - Developing marketing strategy

Lecture 8 - Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility - 1

Lecture 9 - Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility - 2

Lecture 10 - Understanding Consumer Behavior - 1

Lecture 11 - Understanding Consumer Behavior - 2

Lecture 12 - Understanding Consumer Behavior - 3

Lecture 13 - Understanding Organizations as Customers - 1

Lecture 14 - Understanding Organizations as Customers - 2

Lecture 15 - Understanding Organizations as Customers - 3

Lecture 16 - Understanding and Reaching Global Consumers and Markets - 1

Lecture 17 - Understanding and Reaching Global Consumers and Markets - 2

Lecture 18 - Understanding and Reaching Global Consumers and Markets - 3

Lecture 19 - Marketing Research: From Customer Insights to Actions - 1

Lecture 20 - Marketing Research: From Customer Insights to Actions - 2

Lecture 21 - Market Segmentation, Targeting, and Positioning - 1

Lecture 22 - Market Segmentation, Targeting, and Positioning - 2

Lecture 23 - Market Segmentation, Targeting, and Positioning - 3

Lecture 24 - Crafting customer value proposition, sustainable competitive advantage and positioning - 1

Lecture 25 - Crafting customer value proposition, sustainable competitive advantage and positioning - 2

Lecture 26 - Developing New Products and Services - 1

Lecture 27 - Developing New Products and Services - 2

Lecture 28 - Developing New Products and Services - 3

Lecture 29 - Developing New Products and Services - 4

Lecture 30 - Developing New Products and Services - 5

Lecture 31 - Developing New Products and Services - 6

Lecture 32 - Developing New Products and Services - 7

Lecture 33 - Managing Successful Products, Services, and Brands - 1

Lecture 34 - Managing Successful Products, Services, and Brands - 2

Lecture 35 - Managing Successful Products, Services, and Brands - 3

Lecture 36 - Managing Successful Products, Services, and Brands - 4

Lecture 37 - Managing Successful Products, Services, and Brands - 5

Lecture 38 - Pricing Products and Services - 1

Lecture 39 - Pricing Products and Services - 2

Lecture 40 - Pricing Products and Services - 3

Lecture 41 - Managing Marketing Channels and Supply Chains - 1

Lecture 42 - Managing Marketing Channels and Supply Chains - 2

Lecture 43 - Retailing and Wholesaling - 1

Lecture 44 - Retailing and Wholesaling - 2

Lecture 45 - Retailing and Wholesaling - 3

Lecture 46 - Integrated Marketing Communications and Direct Marketing - 1

Lecture 47 - Integrated Marketing Communications and Direct Marketing - 2

Lecture 48 - Advertising, Sales Promotion, and Public Relations - 1

Lecture 49 - Advertising, Sales Promotion, and Public Relations - 2

Lecture 50 - Using Social Media to Connect with Consumers - 1

Lecture 51 - Using Social Media to Connect with Consumers - 2

Lecture 52 - Personal Selling and Sales Management - 1

Lecture 53 - Personal Selling and Sales Management - 2

Lecture 54 - Implementing Interactive and Multichannel Marketing - 1

Lecture 55 - Implementing Interactive and Multichannel Marketing - 2

Lecture 56 - Addressing Competition And Driving Growth - 1

Lecture 57 - Addressing Competition And Driving Growth - 2

Lecture 58 - Building Customer Loyalty - 1

Lecture 59 - Building Customer Loyalty - 2

Lecture 60 - Socially Responsible Marketing