Lecture 1 - Introduction to Marketing Research - I
Lecture 2 - Introduction to Marketing Research - II
Lecture 3 - Marketing Research Process - I
Lecture 4 - Marketing Research Process - II
Lecture 5 - Marketing Research Process - III
Lecture 6 - Marketing Research Process - IV
Lecture 7 - Hypothesis and Research Question - I (with real life example)
Lecture 8 - Hypothesis and Research Question - II (with real life example)
Lecture 9 - Hypothesis Development - I (with a real life case)
Lecture 10 - Hypothesis Development - II (with a real life case)
Lecture 11 - Research Design - I
Lecture 12 - Research Design - II
Lecture 13 - Research Design - III
Lecture 14 - Research Design - IV
Lecture 15 - Research Design - V
Lecture 16 - Research Design - VI
Lecture 17 - Data Purification and handling - I
Lecture 18 - Data Purification and handling - II
Lecture 19 - Data Purification and handling - III
Lecture 20 - Data Purification and handling - IV
Lecture 21 - Power of a Test and Sample Size Calculation (Problem Solving)
Lecture 22 - Sample Size Calculation and Hypothesis Testing (Problem Solving)
Lecture 23 - Hypothesis Testing - I (Problem Solving)
Lecture 24 - Hypothesis Testing - II (Problem Solving)
Lecture 25 - Non-Parametric Test - I
Lecture 26 - Non-Parametric Test - II
Lecture 27 - Non-Parametric Test - III
Lecture 28 - Non-Parametric Test - IV
Lecture 29 - Non-Parametric Test - V
Lecture 30 - Non-Parametric Test - VI
Lecture 31 - Non-Parametric Test - VII
Lecture 32 - Non-Parametric Test - VIII
Lecture 33 - Introduction to ANOVA and ANCOVA
Lecture 34 - Conducting one-way ANOVA
Lecture 35 - Solving n-way ANOVA - I
Lecture 36 - Solving n-way ANOVA - II
Lecture 37 - N-way ANOVA and MANOVA in SPSS
Lecture 38 - MANOVA and ANCOVA in SPSS
Lecture 39 - ANCOVA in SPSS
Lecture 40 - ANCOVA and MANCOVA in SPSS
Lecture 41 - Covariance and Correlation
Lecture 42 - Correlation in SPSS
Lecture 43 - Partial and Multiple Correlation
Lecture 44 - Simple Regression Analysis in SPSS
Lecture 45 - Multiple Regression Analysis in SPSS - I
Lecture 46 - Multiple Regression Analysis in SPSS - II
Lecture 47 - Stepwise Regression and Hierarchical Regression
Lecture 48 - Hierarchical Regression and Dummy Variable Regression
Lecture 49 - Logistic Regression Analysis
Lecture 50 - Discriminant Analysis in SPSS
Lecture 51 - Factor Analysis in SPSS - I
Lecture 52 - Factor Analysis in SPSS - II
Lecture 53 - Exploratory Factor Analysis in SPSS
Lecture 54 - Confirmatory Factor Analysis in SPSS - I
Lecture 55 - Confirmatory Factor Analysis in SPSS - II
Lecture 56 - Confirmatory Factor Analysis in SPSS - III
Lecture 57 - Structural Equation Modelling in SPSS
Lecture 58 - Mediation and Moderation Analysis in SPSS
Lecture 59 - Cluster Analysis in Practice - I
Lecture 60 - Cluster Analysis in Practice - II
