NOC:Business Fundamentals for Entrepreneurs (Part 2: External Operation)

Lecture 1 - Market Research - Part 1

Lecture 2 - Market Research - Part 2

Lecture 3 - Customers and Segments - Part 1

Lecture 4 - Customers and Segments - Part 2

Lecture 5 - Value Based Marketing - Part 1

Lecture 6 - Value Based Marketing - Part 2

Lecture 7 - Marketing Communication - Part 1

Lecture 8 - Marketing Communication - Part 2

Lecture 9 - Sales Channels and Distribution - Part 1

Lecture 10 - Sales Channels and Distribution - Part 2

Lecture 11 - B2B and B2C Selling - Part 1

Lecture 12 - B2B and B2C Selling - Part 2

Lecture 13 - Customer Service Management - Part 1

Lecture 14 - Customer Service Management - Part 2

Lecture 15 - Supply Chain Management - Part 1

Lecture 16 - Supply Chain Management - Part 2

Lecture 17 - Quadrangle of Success